Choose to start your mobile journey with the new Moto E

Choose Choice - You need to decide whether you’d prefer to have a super-sharp screen or killer battery life. The Lenovo Yoga 920 lasts hours longer than the HP, and performs better in benchmarks and games with the same CPU (although if this is thanks to the Meltdown vulnerability, the playing field is effectively levelled). lasvegas, well we have collected a lot of data from the field directly and from many other blogs so very complete his discussion here about Choose Choice, on this blog we also have to provide the latest automotive information from all the brands associated with the automobile. ok please continue reading:

We’re big on firsts at Motorola. Whether that’s your first job, your first phone or your first status post. We live in a world where new experiences and information can be at our fingertips and that’s exactly what we want to give more people more access to. There are millions of people that haven’t yet joined the smartphone revolution because they either haven’t found the right product or they don’t want to spend hundreds of hard earned dollars to start the journey.

That’s why last year we launched Moto E, a new class of smartphone tailored for those looking for a great mobile experience at a price that wouldn’t break the bank. Now, we’re taking Moto E a step further. We’re introducing the next generation, packed with more features and functionality to give people around the world even greater access to life’s possibilities - without a hefty price tag. Because we believe access to the mobile internet should be a choice, not a privilege.

The new Moto E helps you connect to the world like never before. Now available with 4G LTE speed, a 4.5-inch qHD display, front-facing camera, the latest Android™ software (Lollipop) and even more customization options. And, for the first time, we're bringing personalized software experiences that we introduced with Moto X to our most affordable device. The new Moto E packs a bigger smartphone punch for a fraction of the average smartphone cost.

What’s New with Moto E:

Start connecting at 4G LTE / 4G speed
We took an already great smartphone and paired it with the best network in the world. Start browsing the web, streaming music, playing games and watching videos all at 4G LTE speeds. The new Moto E will also be available in a 3G version.

Do more, faster, with a quad-core processor
The new Moto E features a powerful Qualcomm® Snapdragon™ processor with a 1.2GHz quad-core CPU and advanced graphics. Start switching back and forth between your favorite apps without slowing down. Or listen to music and surf the web at the same time -- without missing a beat.

Keep going with an all-day battery
With a 2390 mAh battery, the new Moto E is designed to last a full day. Dash to school or work in the morning. Meet up with family or friends. Then head out for the evening. All without worrying about stopping to recharge.

Take more shots with two cameras
The new Moto E comes with a 5-megapixel rear-facing camera and a second camera in front, making it perfect for selfies or video calls with family and friends. With two twists of the wrist, you can launch the camera with Motorola’s Quick Capture feature. Want to take a selfie? Just twist your wrist again to switch to the front-facing camera. All without touching the screen.

Start with the latest Android™ OS, Lollipop
The new Moto E runs Android™ Lollipop, the latest version of the world’s most popular mobile operating system.

Let the fun begin... just add color
Give your phone a splash of color with interchangeable Motorola Bands and Grip Shells. Start with a black or white phone and then choose from six Motorola Bands like turquoise or raspberry, or attach a colorful Grip Shell for added protection from scrapes and spills.

Make it easy with Moto software experiences
With the new Moto E, you get premium Moto experiences like Moto Display for notifications and updates without interruptions and Moto Migrate to quickly and easily transfer contacts, photos and videos to your new phone.

Starting today, the new Moto E will begin rolling out in more than 50 countries in North America, Latin America, Europe and Asia. It will be available unlocked in the U.S. at www.motorola.com for $119.99 (3G) and $149.99 (LTE).


4G LTE not available in all regions. Contact your carrier for availability.
All battery life claims are approximate and based on an average mixed use profile that includes both usage and standby time. Actual battery performance will vary and depends on many factors including signal strength, network configuration, age of battery, operating temperature, features selected, device settings, and voice, data, and other application usage patterns
Motorola Bands and Grip Shells sold separately.


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Designing for Choice: The Making of the Wood-Back Moto X [VIDEO]

Choose Choice - You need to decide whether you’d prefer to have a super-sharp screen or killer battery life. The Lenovo Yoga 920 lasts hours longer than the HP, and performs better in benchmarks and games with the same CPU (although if this is thanks to the Meltdown vulnerability, the playing field is effectively levelled). lasvegas, well we have collected a lot of data from the field directly and from many other blogs so very complete his discussion here about Choose Choice, on this blog we also have to provide the latest automotive information from all the brands associated with the automobile. ok please continue reading:

As a designer, there is this leap of faith that is hard to describe. You come up with a great idea. You know there is a need for it. And then it’s time to make it real, not only in the designing but in the engineering. The two have to come together.

When it came to designing the wood Moto X (what we now fondly know as the Natural Collection), we had to take that kind of leap. We looked to you, our consumers, for inspiration. We visited your homes and listened to your stories. You showed us what mattered to you and why.

We knew that allowing people to customize their phones with a variety of colors—bright, dark, shy, loud—their own accents, and a personalized message was an important step. But we wanted to create another choice that would make a really unique statement. Looking out into the market of black and white phones, we thought of designing something really different: a wood phone.



It was time for the leap. There were challenges to overcome to make our idea real. We had to:

• Design for uniqueness. Synthetic materials, like plastics, are purposefully created identical, so that technology like the antenna work every time. The beauty of wood is that it is a natural material, so every piece is gorgeously different. This meant we had to design the shape of the wood backs—as well as the technology inside—to work the same every time, regardless of the wood’s variation.
• Design to last. This organic material also needed to have the same durability that we create in synthetic materials. The shape and the design of both the wood backs and the casings became key to making the phone weather every day use—art as much as science.
• Design for choice. Underpinning the ability to choose a wood, leather, or color back was Moto Maker. Moto Maker is what would allow customers to choose exactly what they wanted. Beneath the clean website design was more than just code. We had to develop new software, workflows, and creative teams so people could see their designs online before ordering. Offering a personalized message on the back of the phone made it possible to create a totally one-of-a-kind device, but it also required new, automated equipment that had never been used before.

We moved into a shared space, an epicenter where all the leads could work together for the next 10 months. We were moving so fast and so fluidly that we needed to be able to tap on each other's shoulders to ask the most random (but ultimately important!) questions. Moto Maker was weaving our teams and company together in a completely new way to address the unique challenges of enabling you to choose from literally thousands of combinations.

The result?

The ability for the first time to express your style by choosing from first real wood—and now leather—phone backs, among other colors and customization. The backs are designed to be unique, just like you. The feel of the wood isn't slick and artificial. It's smooth but natural, intended to feel amazing and wear beautifully over time. It’s authentic and crafted. It’s not meant to be your standard mobile device.

As the co-creators of this phone, we’ve spent a long time designing. Now it’s your turn to design the rest. Take a leap. What Moto X are you?

Posted by Katie Morgenroth, Lead Industrial Designer

Autumn Colors for Any Season with Moto X: 6 Great Fall Designs

Choose Choice - You need to decide whether you’d prefer to have a super-sharp screen or killer battery life. The Lenovo Yoga 920 lasts hours longer than the HP, and performs better in benchmarks and games with the same CPU (although if this is thanks to the Meltdown vulnerability, the playing field is effectively levelled). lasvegas, well we have collected a lot of data from the field directly and from many other blogs so very complete his discussion here about Choose Choice, on this blog we also have to provide the latest automotive information from all the brands associated with the automobile. ok please continue reading:

For many in the northern hemisphere, the weather outside is just shifting from “Oh, it’s crisp and beautiful today!” to “Holy moly, is it winter now?” Ah, savoring—or, for some of us, remembering—the last days of autumn. But just because the days of orange and yellow leaves are quickly ending doesn't mean you can't continue to celebrate the beauty of fall colors with your phone.

We wanted to celebrate the last days of the season with examples of how you and your phone can get you into the spirit. Maybe you want your phone to match your autumn sweater or celebrate a recent team’s victory or capture the color of the leaves. Whatever you want, there are all sorts of ways to make your Moto X fit the season. Here are just a few:

Since the trees outside are shedding their leaves to show their bark, there’s a deep wood grain with flair of orange to mark the passing of the season:

Sometimes it’s the leaves themselves that speak to us. In that case, there’s a spice-colored Moto X with a hint of yellow to capture the passing of the season.

If you're wanting to savor Thanksgiving traditions of turkey and cranberry sauce, then this Moto X conjures up images of both:

And if you just want to sit back and enjoy football season, there are always options to make it match your favorite team’s colors but here’s one for people that just love the game:

And in football leather:

If you’re the Bay Area—or a New Yorker who still hasn’t let it go—these can help you celebrate baseball’s biggest achievement the entire offseason. Just don’t go to Kansas City for a little while.

Whatever your mood, there are plenty of ways to make your Moto X. Go ahead and check it out for yourself.

Posted by the Motorola Blog Team

Moto X Film Experience: Bringing “Pure Imagination” to Life with Emmy Rossum

Choose Choice - You need to decide whether you’d prefer to have a super-sharp screen or killer battery life. The Lenovo Yoga 920 lasts hours longer than the HP, and performs better in benchmarks and games with the same CPU (although if this is thanks to the Meltdown vulnerability, the playing field is effectively levelled). lasvegas, well we have collected a lot of data from the field directly and from many other blogs so very complete his discussion here about Choose Choice, on this blog we also have to provide the latest automotive information from all the brands associated with the automobile. ok please continue reading:

At Motorola, we celebrate the power to #choosechoice. This means the ability to make your own choices and the freedom to express yourself however you choose.

That’s why we created the Moto X Film Experience. We gave 12 filmmakers the chance to create something unique using a Moto X and the lyrics to “Pure Imagination” as recorded by actress Emmy Rossum. The filmmakers could interpret the lyrics however they liked and create whatever sort of video they wanted.

Following the theme, we used our imagination and went a step further. You, too, can create your own version by editing together the 11 videos into cool mashups.

(Photo by Angela Weiss/Getty Images for Motorola Mobility)

Last Thursday in LA, we recognized the filmmakers’ videos, awarding three of them cash prizes. Emmy was also on hand to speak to her role in the program.

Emmy Rossum helped announce the winners during the ceremony.

Nanea Miyata took first place, David Aslan was second, and JD Witherspoon won third. All films were made using the new Moto X, which features some serious camera goodness: a premium 13MP camera and 4K video capture, providing amazing detail and clarity. And it’s fast—you can launch the camera with two quick twists of the wrist. We hope these tools, along with the Moto X Film Experience, inspire more mobile phone users to get creative and make video content of their own.

This is a new program, so we’re excited to roll it out and to imagine the possibilities. Filmmakers and content creators interested in learning more about The Moto X Film Experience can email MotoFilmmakers@gmail.com.

Posted by Barbara Liss, Social Media

The Moto X in Football Leather: Try Not to Spike it

Choose Choice - You need to decide whether you’d prefer to have a super-sharp screen or killer battery life. The Lenovo Yoga 920 lasts hours longer than the HP, and performs better in benchmarks and games with the same CPU (although if this is thanks to the Meltdown vulnerability, the playing field is effectively levelled). lasvegas, well we have collected a lot of data from the field directly and from many other blogs so very complete his discussion here about Choose Choice, on this blog we also have to provide the latest automotive information from all the brands associated with the automobile. ok please continue reading:

Calling all football superfans! Don’t get sidelined with a boring phone. Up your smartphone game with the limited edition Moto X in football leather. Featuring the same Horween genuine football leather trusted by college and pro athletes, the new “football” phones will be available exclusively at Verizon Wireless stores and on verizonwireless.com beginning today. Or, if fans want to put their personal touch on it, they can also visit MotoMaker.com to further customize the Moto X with Football leather starting November 14.

Either way, nothing connects you to the game quite like the feel of genuine leather in your hands. So whether you’re checking your fantasy stats, texting about the next tailgate or reading the latest on your favorite team, bring yourself closer to the game you love with this limited edition Moto X.

At Heidi Klum’s Halloween Party

Choose Choice - You need to decide whether you’d prefer to have a super-sharp screen or killer battery life. The Lenovo Yoga 920 lasts hours longer than the HP, and performs better in benchmarks and games with the same CPU (although if this is thanks to the Meltdown vulnerability, the playing field is effectively levelled). lasvegas, well we have collected a lot of data from the field directly and from many other blogs so very complete his discussion here about Choose Choice, on this blog we also have to provide the latest automotive information from all the brands associated with the automobile. ok please continue reading:



Halloween is all about expressing your personal style - whether it’s witty, wild or wacky, anything goes. When it comes to this time of year, no one does it better than the Queen of Halloween - Heidi Klum. Each year she dazzles fans with costumes that push the envelope on creativity and design. They are part art, part high fashion, and always a full expression of Heidi’s bold, personal style. And this year was no exception. At her annual Halloween extravaganza in New York, Heidi stepped out in a beautiful butterfly costume. To complete her look, Motorola created a special customized Moto X inspired by her costume.



Don’t feel like waiting for October 31st to roll around again to express your style?  Head over to Moto Maker and design your own custom Moto X and show your colors all year long. Need some inspiration? Here are some of the best costumes from the night at Tao Downtown on New York City’s westside.



Questlove of The Roots and Heidi Klum



Zoe Kravitz and Joe Jonas



Designer Christian Siriano and Brad Walsh



Orange is the New Black’s Matt McGorry



A close up of Heidi Klum’s customized Moto X

Posted by the Motorola Blog Team

The New Moto X: The Story Behind a Name

Choose Choice - You need to decide whether you’d prefer to have a super-sharp screen or killer battery life. The Lenovo Yoga 920 lasts hours longer than the HP, and performs better in benchmarks and games with the same CPU (although if this is thanks to the Meltdown vulnerability, the playing field is effectively levelled). lasvegas, well we have collected a lot of data from the field directly and from many other blogs so very complete his discussion here about Choose Choice, on this blog we also have to provide the latest automotive information from all the brands associated with the automobile. ok please continue reading:

Your name says something about who you are and how you see the world. Maybe you’re named for a person or a place or maybe something just downright silly. We don’t get many opportunities to name things. But when we do, we reserve the best names and nicknames—the most creative, the funniest and most personal—for the people and things we love.

The new Moto X responds to your voice and whatever name you give it, but no matter the name, the story behind it is what matters most.

Whatever your choice, choose for you.

Posted by Barbara Liss, Social Media

Style Speaks: An Interior Designer on Why Black is the New Black

Choose Choice - You need to decide whether you’d prefer to have a super-sharp screen or killer battery life. The Lenovo Yoga 920 lasts hours longer than the HP, and performs better in benchmarks and games with the same CPU (although if this is thanks to the Meltdown vulnerability, the playing field is effectively levelled). lasvegas, well we have collected a lot of data from the field directly and from many other blogs so very complete his discussion here about Choose Choice, on this blog we also have to provide the latest automotive information from all the brands associated with the automobile. ok please continue reading:

Welcome to the Style Speaks Series—a moment in which we talk with experts and thinkers about what style and color really mean and what it conveys in our lives. Color is integral to how we feel, how we choose to communicate, how we choose express ourselves—and even how we choose to customize our phones! This is what these people think about color. What about you? What do you choose?

When it comes to color, Sabreen Madden is obsessed. As an interior designer and teaching assistant at Harrington College of Design, color is integral to how she creates spaces. During her day-to-day she is always thinking about color theory, color relationships, and design elements. “Everywhere I go, everything I do, every package I look at—even a box of cookies—I’m thinking about the color and design,” she said.

Black is one of Sabreen’s favorite colors. She took us around the house in Chicago she beautifully designed and shared how she thinks about what black conveys.

While she was decorating her home on Chicago’s North Side she took inspiration from raw, concrete, industrial modern spaces she saw during a trip to New York in 2009. “I realized it’s not scary. You can do one wall that’s black and pair it with white and really have an open and airy space that has these dark, dramatic moments,” she said. “I decided to just go for it.”

Sabreen said that the color black is often associated with a “gothic” stigma, but that was not her intention when she chose the paint for her industrial modern loft on Chicago’s North Side. She used black to create depth in her home.

“In my space I’m using black for design purposes,” Madden said.

 

Sabreen Madden’s husband, Terrence, built the fireplace in their industrial modern loft on Chicago’s North Side. She said the black paint around it is used intentionally as camouflage, so when a fire is burning it’s “kind of it’s own element,” she said, adding that the black paint also camouflages the television. Their dog Winnie can often be found sleeping on the fireplace’s steel hearth.

“I think black is a very sophisticated color or non-color,” Sabreen says. “I hope that when someone sees the black in my house they see it as an intentional element to enhance what’s within the space.”

Sabreen said color choice in a home is very subjective and contingent on what feeling the homeowner is attempting to convey. In her North Side home, where she used black and white as her base colors, Sabreen said she was attempting to be bold, dramatic and sophisticated, while also keeping her space personal.

“Usually when we go through the design process, we have a series of interview-type exercises to determine what a client wants in a space,” she said. “First and foremost, you want to have a functional space, and then you can talk about what kind of feeling you want. In that way, I try to get examples. If you want a light and airy feeling, what are some examples of a space that gave you a light and airy feeling? What about that space made you feel light and airy? Then we can build off of that.”

Sabreen said that if a client wanted to include black in their space, she would advise them to use it as an accent color to create some contrast. If too much black is used, she added, it can get too heavy, too dark, and can make a space look small.

“It would definitely show they are willing to take a risk,” Madden added. “Black isn’t something you see in residential design very often, but when you don’t hold back it can be very powerful and fun.”

“When you have all really light neutrals in a space, there’s nothing really to ground your eye, there’s no focus wall. Black is an absorption of all colors, so it’s not even really a color. In the bedroom I use it as a back wall to ground the bed. In another room I use it to frame the bookshelf, I also use it to emphasize the alcove.”

“You can get inspiration from anywhere, and that’s what I do now,” she says. ‘I even look at my dog, Winnie, and think about her color combinations compared to other dogs, I can’t help it.”

What colors speak to you? What do you choose? Tell us on Twitter by tagging #choosechoice. 

Posted by Noelle Chun, Blog Team